Complete branding package for a top surgical center in NYC. The radical design separates NYO+ from a very homogeneous field. Despite the unorthodox approach, the work has been well received amongst doctors, patients, and the general public. All print, environmental, and identity work was done by yours truly.
Specialized in branding, editorial design, and omni-channel commerce solutions for digital companies and publications ranging from start-ups to established global brands in fashion, retail, and technology. User experience and interactivity were of the utmost importance.
Commissioned for the booklet and signage for the opening of Reed Young, Michael De Pasquale, and Annalisa Merelli’s project. In 2011 they documented India’s rapid growth and often forgotten middle-class.